The way we work
We approach our work to ensure great service through the following steps:
- Understand the market, client, technology and perceived constraints
- Observe real people in real-life situations
- Visualise new concepts, the customers who will use them and the customer experience
- Evaluate and refine the prototypes in quick iterations
- Implement the new concept.
Historically as an academic department we undertook detailed scientific studies
but have realised that pragmatic careful observation of people in action, brainstorming
and iterative prototyping can lead to faster and more appropriate services.
In addition great services come from great teams which are having fun – despite
this mantra we utilise effective project management techniques and are
ISO 9001:2000 (Quality Management Systems) and
27001:2005 (Information Security Management Systems) certified by the
British Standards Institute (BSI).